Our life and Social Media

In an article I read by Steve Olenksi on Forbes magazine he gives information to how it’s wise for a franchise or company to use social media and how social media is becoming an influence on marketing and advertising. Steve also covers how you can use social media whether your franchise is regulated or not.

www.Forbes.com

What kind of Budget is necessary for social media marketing?

• Spending on social media is very cheap due to most of the sites being free, however you must be technology savvy to really use this method of marketing as a strategy.

What are three strategies for a successful media approach?

1. Optimal localization-First before anything market to the people close to your area because they are most likely the first to see your brand or product.
2. Listening to your customers- By doing this you can take what the customers want and say and change how you market your product to their liking.
3. creating a community on the web-By doing this you can allow your product to become familiarized over the internet. When doing this your only making your brand marketing stronger because now even newer people are seeing your brand being viewed through this community over the internet and join.

      Do you respond to customers on social media?

• Yes, this is a must, it shows that you are actively engaging the customer, but reflects how your franchise handles negative criticism as well as positive criticism. "Customers are not shy about offering complaints behind the anonymity of the internet". Customers are more likely to be negative on the internet because the interaction is not face to face, so you must handle the complaint with a good outlook and answer their complaint with respect.