Unique Style Means More Customers

About 60% of new restaurants fail within three years of opening their doors (H G Parsa, John T Self, David Njite and Tiffany King, Why Restaurants Fail, 46 Cornell Hotel and Restaurant Administration Quarterly 304, 309 Exh 1 (2005)). Although factors such as location, quality of food and service and marketing play a significant role in a restaurant's success, developing a unique identity and style is equally important as a restaurant attempts to distinguish itself from the competition.

This passage is important because since so few restaurants actually end up making it big, it is important to make a unique identity for your restaurant. Making a unique atmosphere is also another big factor in owning a good restaurant. The restaurant should have good style and food, you have to make people want to stay at your restaurant forever because your decoration is so good and the vibes have to be good as well. Make people want to come back by giving them great service and great and unique food. 


IP laws play a role in protecting a restaurant's identity and style and fending off copycats. Trade mark law can protect a restaurant's name, marketing slogans, logos or the name of a signature dish or beverage. A restaurant's menu, artwork, sculptures or construction blueprints may be protected by copyright law. The look and feel of a restaurant, from its decor to its layout, may be protected as trade dress - another form of trade mark protection. 

In order to keep your restaurant unique they have the Trade mark law which protects the whole identity of the restaurant. If someone were to copy another restaurant thats where the Trade mark law comes in to effect. It makes it so restaurants do not have to worry about another restaurant copying their style. Having your own unique style is one of the key factors to success. 

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