The Psychology Price of Entrepreneurship by Jessica Bruder
“Pope had exactly $8.42 in the bank. He was 90 days late on his car payment. He was 75 days behind on the mortgage. The IRS had filed a lien against him. His home phone, cell phone, and cable TV had all been turned off. In less than a week, the natural-gas company was scheduled to suspend service to the house he shared with his wife and daughters.”
Could you imagine? The only thing keeping this from stopping is pure drive for success. Between the entrepreneur and their ability to thrive in situations with maximum stress capacities. Luckily for this entrepreneur he did. John Pope, CEO of WellDog, a Wyoming-based energy technology firm. John managed to lead his company to over a 3,700% increase after what had happened to him and his family, and the company profited 8 million dollars. John is not alone, he is one of many entrepreneurs that go through a serious financial and mental struggle of getting their company up and running.
During the time of breaking even and profiting with a business, it takes a tremendous amount of effort and knowledge to do so. Entrepreneurs face many hardships, many that some do not make it out of. Unfortunately for Jody Sherman (founder of ecomom), took his own life at the age of 47. The experiences one goes through during hard times like these are almost unexplainable, the suffering is severe. Successful or unsuccessful the anxiety and mass depression symptoms are still present .
Many don’t realize that those who may be successful are still going through hard times while leading their businesses. I really like Toby Thomas’s analogy of riding a lion. People look at the man riding a lion and think “wow this guy has got it together” while the man riding the lion is wondering how he got on the lion, and how he is going to avoid being eaten. Entrepreneur’s businesses are much like that. At one point you are struggling to fight with a lion, a beat bigger than yourself, but within a matter of minutes you can end up controlling the best we call our market.
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