Is Differentiating the Key to Success?

Blizzard Entertainment is most well-known for making "World of Warcraft". The game still has millions of subscribers who are willing to pay $14.99 a month to play. So what is it that makes these people still want to the game that has been around for 10 years?

"People are attracted to World of Warcraft because it allows them to play an assortment of different characters. It features great range and choice. You can be any kind of character and any gender that you want to be. The ability to play as either Alliance or Horde gives players the best of both worlds - you can be either a hero or a monster. The freedom you have in customizing your character is pleasing, and makes it a more original and unique experience."

Unlike many other games that limits you to little options of what characters you can play, WoW provides players with countless options. On top of this, you can customize your character to look the way you want it to be. You can customize its hair color, eye shape, body type, you name it. The amount of freedom given to each and every player makes the game more appealing and fun. For most games, it's common to get sick of it after playing it for few months, but with WoW it's a different story. Once you get tired of playing your character, you can always create more characters that provides a fresh and new experience for the player. I strongly agree that this is one of the factors that contribute to the success of World of Warcraft.

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"World of Warcraft offers different types of gameplay. You can play the main part of the game, and go on a journey through Azeroth, completing quests and testing your skills in combat. Alternatively you can take part in the player versus player content. This has become an essential part of the game since it was introduced. Indeed for some players it is now the highlight of the whole title. The battlegrounds are exciting and unpredictable, and feature superb multi-player action."

This is a huge factor that helped WoW continue to be successful after all these years. With different types of gameplay given for players to choose, it makes the game experience more enjoyable because players are not limited to playing only one type of gameplay. Because players have the option to pick and choose what type of gameplay they want to enjoy, it is hard for them to get bored of the game.